Validate Your NextNew Product
We help start-ups, scale-ups and corporates validate that clients will want their next new product before they build anything. They learn to collect and analyze user interview and test data, the only reliable way to predict a future product's success.
De-risk Your Innovation Projects
Expert guidance in validating new products and ensuring market traction before major investment decisions.
Joining the fast-growing ranks of product creators who validate their products
While customer discovery was only used by a minority of new product teams, that is changing as more companies realize it's the only way to reach product market fit reliably. Join the ranks of future-ready product creators.
A Complex methodology made simple
Our coaches and Product Market Fit app quickly make you comfortable using the most effective customer discovery methodology today by removing all unnecessary complexity. This process is now efficient, enjoyable and much shorter.
Reliable Customer Discovery
With good user data, you learn to confidently validate product essentials (segments, demand, core features, engagement, price, stickiness …).to reach a clearer, reliable product market fit much faster (e.g. cutting a 5-year process or 2 or 3)
Get to product market fit faster
Our coaches and PMF App enable you to automate user interview recruitment, interview transcripts, test summaries, pattern analysis of common user problems across interviews, roster of early interviewed adopters …
Innovation Through Validation
Turn your innovative ideas into successful businesses using proven methodologies and data-driven validation processes.
Idea Validation
Using proven methodologies to validate business ideas before significant investment. Transform assumptions into knowledge through systematic testing.
Market Traction
Building and measuring real market traction. Identify key metrics that matter and create systems to track and improve them continuously.
Startup Scaling
Strategic guidance on scaling validated ideas. From MVP to market expansion, ensuring sustainable and efficient growth.
Success rate in idea validation
Startups mentored
Funding raised by mentored startups
Startups still active after 2 years
Validation Process
Problem Validation
Verify the problem exists and is worth solving
- Customer interviews
- Market research
- Pain point analysis
Solution Testing
Test potential solutions with real users
- Prototype testing
- User feedback
- Solution iterations
Market Sizing
Evaluate the market opportunity
- TAM/SAM analysis
- Competitor mapping
- Market dynamics
Growth Strategy
Plan for sustainable scaling
- Growth modeling
- Resource planning
- Launch strategy
Services
Comprehensive training and consulting services to help your business thrive.
Lean Startup Training
Learn how to build and validate business ideas using lean startup methodologies.
Learn more →Business Model Innovation
Transform your business model and create sustainable competitive advantages.
Learn more →Corporate Management Training
Comprehensive management training for corporate leaders and executives.
Learn more →What Our Clients Say
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Frequently Asked Questions
Get quick answers to common questions about our services.
We work across various industries, including technology, manufacturing, services, and startups. Our methodologies are adaptable to any sector looking to innovate and grow.
Our programs range from 2-4 days depending on the topic and depth required. We also offer customized programs that can be adjusted to your specific needs and schedule.
Yes, we offer both in-person and virtual training options. Our virtual programs are interactive and engaging, designed to provide the same value as our in-person sessions.
Absolutely! We specialize in tailoring our programs to your specific industry, challenges, and goals. We'll work with you to create a program that addresses your unique needs.