Validate Your NextNew Product
We help start-ups, scale-ups and corporates make sure clients want their next new product before building anything. We use the one reliable predictor of future product success.
De-risk Your Innovation Projects
Expert guidance in validating new products and ensuring market traction before major investment decisions.
What is Product Market Fit ("PMF") Customer Discovery?
Customer Discovery is a methodology to reach Product market Fit ("PMF") that relies on user interviews, tests and product-use analytics. It is the only reliable way of making sure you know what your users want and why.
Join smart product creators
Once seen as too difficult and optional, CD was long used by a minority of product creators. Now, a new generation, driven by repeat entrepreneurs, relies on it, seeing it as the surest way to reach Product Market Fit.
A Complex methodology made simple
Our coaches and Market Fit app at once make you comfortable with User Research and testing, removing complexity and slashing the time to results, while applying leading-edge methodology.
Reliable Customer Discovery
With trusted user data from interviews and product tests, you can confidently validate what's essential to reach PMF: pain point, ideal client, demand, features, price, usability and growth mechanism.
Faster Product Market Fit
Automated user interview recruitment, assisted interviews, pattern mapping, tests and diagnostics let you steer your product to its "need-to-have" market sweet spot, cutting a 5-year process by 1 to 2 years.
Your unfair advantage
Reach PMF with coaches who built successful startups and have a gift for transmitting the secrets of reaching PMF without cutting corners, bringing their experience with the PMF App to your success!
Proven Track Record
A former startup CEO and Accelerator coach, I have worked with startup up founders the senior leadership of major corporations, their new-product directors and teams, to bring new products to market.
From cars that change color through apps that book and expense all your flight-travels with a date and an address, to a DIY social workshops network that took a nation by storm.
Idea Validation
Stop leaving success to chance: learn to use proven methodologies to validate business ideas before making any large investment. Turn assumptions into knowledge by testing, systematically, faster, more easily.
Build Product Traction
Build and measure market traction. Identify key metrics and create systems to track and improve them continuously. Learn to steer new products through adjustments and pivots to reach Product Market Fit.
Start-up Scaling
Help startups to scale with strategic guidance, from advanced Customer Discovery drives through to a new MVP and market expansion engine, leading to predictable and sustainable growth.
Success rate when idea validation is carried out without cutting corners.
Ventures are stopped within months when it becomes clear there is no need, avoiding costly failures and making it possible to try another idea.
Startups and corporate ventures mentored
Funding raised by mentored startups
Projects with clear user needs reach sustainable growth
Validation Process
Problem Validation
Verify the problem exists and is worth solving
- User interviews
- User solution experiments
- Pain point analysis
Solution Testing
Test potential solutions with real users
- MVP or Beta testing
- User feedback
- Solution iterations
Market Sizing
Evaluate the market opportunity
- TAM/SAM analysis
- Competitor mapping
- Market dynamics
Growth Strategy
Plan for sustainable scaling
- Create strategic advantage with the right business model
- Growth modeling
- Resource planning
Services & Products
We help your business thrive by stacking the odds on your side to bring your new products to market successfully.
Who is it for: Scaleups, Start-ups, Incubators/Accelerators and Corporates.
Product Market Fit Coaching
We coach your team to go from zero to the best possible market fit, more easily, surely and faster.
Learn more →Product Market Fit Consulting
We help you crack annoying or complex Product Market Fit challenges that hold you back.
Learn more →Product Market Fit App
Market Fit makes Customer Discovery fun, robust and much quicker by guiding step by step through their PMF journey.
Learn more →New Product Creation Training
Five 2-hour online or in-person workshops on how to reach Product Market Fit.
Learn more →What Our Clients Say
Don't just take our word for it - hear from some of our satisfied clients
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