We coach your team to go from zero to the best possible market fit, more easily, surely and faster.
Finding Product Fit presents those who have no found it once before with many challenges. Whereas successful repeat startup founders and product managers who have previously found PMF understand Discovery, that is rarely the case for others. What we often see among 1st time product creators: Reluctance to interview users to find a significant problem, bias when they conduct interviews to prove their product idea vs discover if users have the need it implies, not yet aware that PMF requires major changes to the original plan: segment, problem, business model...
List 3 user profiles likely to need your future product more than all others and rank them from best to weakest explaining why.
Prepare and execute 40 interviews to find a significant monetizable problem users ask you to solve for them. Fully understand user's pain, why it hurts, its context, impact, and how they have tried to solve it with market solutions and workarounds.
Test and validate the value proposition with users before listing the shortest possible list of features included in the MVP they will test.
Interview each user to understand what they like, don't like and you need to change. Consolidate by batches of 8 and adapt until users want it. Then launch a beta to expand feedback until you have reached Product Market Fit and can code your product.
Test and stabilize your marketing-sales engine until it works and you are ready to scale.
This program is ideal for Product Managers, Product Teams, founders and senior product leadership.
We combine leading-edge methodology, our Market Fit app that makes customer interviews so much easier and successful entrepreneur coaches who excel at transferring their experience to you.
While the program runs for 3 months we adapt the intensity of our involvement to be present when we are most needed during that period and beyond if necessary.