Market Fit makes Customer Discovery fun, robust and much quicker by guiding step by step through their PMF journey.
Market Fit changes things for new product creators by making Customer Discovery easily accessible, guiding them through the PMF process whether you use it alone or combined with the support of our PMF coaches. It saves both experienced and less seasoned product creators massive time by automating the most time-consuming jobs: Assisted interview recruitment, Assisted interviews, Key insight pattern mapping, Assisted test design, Dashboards to know your position relative to reaching PMF. Market Fit helps you steer your product to its "need-to-have" market sweet spot, cutting a 4-year process by 1 to 2 years.
To understand why and how to reach PMF. Rapidly become comfortable recruiting users and interviewing them properly. Understand if and why you have uncovered a deep user problem worth solving.
To define and test its value proposition with users. Narrow down key features to only those that matter for your MVP. Interpret feedback from MVP interviews. Know when to transition from MVP to Beta. Recognize when you have reached PMF.
Product creators are unsure of what to do.
Bias gets in the way of finding a need worth solving.
Experienced product creators want to significantly shorten the PMF process.
Experience, data from our PMF app, the magic of interviewing users again to understand your problem and find a solution, our network of experienced entrepreneurs and product managers.
It can last anything from half a day to weeks or more depending on complexity, criticality and urgency.