About Us

We're dedicated to helping new product creators thrive through product validation, traction creation and strategic business modeling.

Building bridges betweenideas and success

Helping entrepreneurs and businesses transform innovative ideas into viable, fundable business models through expert training and proven methodologies.

About Iain Wallace - Innovation Consulting
11+

Years as Managing Director

25+

Years in Tech & Business

1000+

Product creators mentored

Areas of Expertise

1

Product Market Fit Coaching

Implementing efficient processes to validate and launch successful business ideas with minimal waste and maximum actionable insights.

2

Product Market Fit application

Making it easier, and faster to reach Product Market Fit more safely.

3

Training Programs

Delivering high-impact training programs that transform how teams think and go about and executing new business creation.

Our Mission

The “Mission”

To allow a majority of new product creators to work like the best repeat entrepreneurs, who know exactly how to work with users to:

  • Uncover their significant monetizable needs
  • Know exactly what solution to build to satisfy them
  • How to adapt the solution with users' feedback until it is a perfect fit for the market

The “How”

  • Confirm demand through simple but rigorous user interviews and tests made 10 times more accessible without eroding their power.
  • Adjust their product, delivery and business model with user feedback until it is a sustainably profitable product people crave.
  • Guided each step of the way by our Market Fit app and Coaches.

Professional Background

2014 - Present • 11 years

Managing Director

2011 - Present • 14 years

New Product Creation Consulting

Full-time

Greater Paris Metropolitan Region

Helping SaaS new product teams to quickly build scaleable apps clients love through a combination of our SaaS Customer Discovery app with experienced new product mentors.

2015 - Present • 10 years

Part-time Product & Leadership Workshop Host

NUMA • Freelance

Paris • Remote

Fostering the strengths of great teams: transparency, trust, readiness to try new approaches, realism and optimism.

1997 - 2004 • 7 years

Co-Founder & CEO

Netquartz

Paris-Irvine California-Munich

Co-designed the product that was at the time the leading security solution for managing and protecting app and game licenses of 80% of the world's leading.