Products & Services
PRODUCT MARKET FIT COACHING
We coach your team to go from zero to the best possible market fit, more easily, surely and faster.
Overview
Finding Product Fit presents those who have no found it once before with many challenges. Whereas successful repeat startup founders and product managers who have previously found PMF understand Discovery, that is rarely the case for others. What we often see among 1st time product creators: Reluctance to interview users to find a significant problem, bias when they conduct interviews to prove their product idea vs discover if users have the need it implies, not yet aware that PMF requires major changes to the original plan: segment, problem, business model…
Key Components
Choose your personas
List 3 user profiles likely to need your future product more than all others and rank them from best to weakest explaining why.
Interview up to 40 users
Prepare and execute 40 interviews to find a significant monetizable problem users ask you to solve for them. Fully understand user’s pain, why it hurts, its context, impact, and how they have tried to solve it with market solutions and workarounds.
Build a value proposition & select essential features
Test and validate the value proposition with users before listing the shortest possible list of features included in the MVP they will test.
Test your MVP and iterate
Interview each user to understand what they like, don’t like and you need to change. Consolidate by batches of 8 and adapt until users want it. Then launch a beta to expand feedback until you have reached Product Market Fit and can code your product.
Optimize your go-to-market
Test and stabilize your marketing-sales engine until it works and you are ready to scale.
Benefits
- NOnly invest in new products you determine the market wants
- NLearn to reach Product Market Fit autonomously
- NDramatically reduce the complexity & time to reach PMF
- NDevelop a user-driven product building mindset
- NDevelop truly agile product teams that can preserve PMF as the environment changes
- NMake profitable apps for users and shareholders
“The business model innovation program helped us identify completely new revenue streams and modernize our entire approach to market. The ROI has been exceptional.”