Products & Services
PRODUCT MARKET FIT APP
Market Fit makes Customer Discovery fun, robust and much quicker by guiding step by step through their PMF journey.
Overview
Market Fit changes things for new product creators by making Customer Discovery easily accessible, guiding them through the PMF process whether you use it alone or combined with the support of our PMF coaches. It saves both experienced and less seasoned product creators massive time by automating the most time-consuming jobs: Assisted interview recruitment, Assisted interviews, Key insight pattern mapping, Assisted test design, Dashboards to know your position relative to reaching PMF. Market Fit helps you steer your product to its « need-to-have » market sweet spot, cutting a 4-year process by 1 to 2 years.
Market Fit’s User Guidance is most useful
When you start
To understand why and how to reach PMF. Rapidly become comfortable recruiting users and interviewing them properly. Understand if and why you have uncovered a deep user problem worth solving.
When you have found a problem worth solving
To define and test its value proposition with users. Narrow down key features to only those that matter for your MVP. Interpret feedback from MVP interviews. Know when to transition from MVP to Beta. Recognize when you have reached PMF.
Market Fit is ideal when
– Product creators are unsure
Product creators are unsure of what to do.
– Overcoming bias
Bias gets in the way of finding a need worth solving.
– Accelerating the process
Experienced product creators want to significantly shorten the PMF process..
“The business model innovation program helped us identify completely new revenue streams and modernize our entire approach to market. The ROI has been exceptional.”