Overcome the challenge that’s holding you back

I coach:

Start-up founders to overcome scaling obstacles by facing them with confidence
Tech leaders and managers to reach a crucial goal by approaching it strategically
Product leaders to build offers people want by talking to and testing with users before building

Giving you the confidence to reach your goal

Coaching offers a safe space to see the situation clearly, set goals and provide the confidence to develop your leadership capability in steps.

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Evolve from a start-up founder « Doer » to a « Leader » who scales with confidence.

As your teams grow from 10 to a 100, it often becomes harder to decide, delegate and communicate. Friction with new managers and employee turnover may rise as engagement and growth weaken. Coaching can help you shift your identity and behavior to become a leader.

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Turn your challenges as manager or leader into clarity, results and results.

Overcoming a business challenge often means transforming yourself and the part of the organization you run. As this can be very hard to do, coaching can help you enact the personal growth needed to reach business goals in a changed environment.

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When new product traction, coaching can help make products people want again.

When Product leaders base roadmaps on intuition or stakeholder pressure, new features or products often struggle to gain traction and retain users. Coaching to learn to uncover user’s deep pains and test solution hypotheses can often restore product traction.

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How coaching helps scaling

By helping founders redefine success, I enable them to transition from « Operator » to « Strategic leader. » The outcome ? Greater confidence deciding, communicating and delegating. Alignment, engagement and results return.

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How coaching enables growth

I help you identify what is really going on, understand yourself and your impact, set goals that align personal growth with organizational priorities while testing new approaches to develop your ability to lead with confidence.

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to Product coaching ?

When product teams think they know what drives their users’ needs but they actually don’t, product traction is the first victim. When they choose to adopt the sure fire solution to work – customer discovery – it’s not enough to train leadership and teams in the how. That’s why I first coach them to shift their mindset to a user-centtric one.

Iain wallace

Proven Track Record

As a startup CEO and Accelerator coach, I have worked with startup up founders the senior leadership of major corporations, their new-product directors and teams, to bring new products to market.

From cars that change color through apps that book and expense all your flight-travels with a date and an address, to a DIY social workshops network that took a nation by storm.

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+ 25M €

in funding raised by mentored startups

%

Success rate when idea validation is carried out without cutting corners

Startups and corporate ventures mentored

%

Projects with clear user needs reach sustainable growth

Creating the conditions for you to stretch yourself

1

Problem Validation

Verify the problem exists and is worth solving

user interviews
user solution experiments
pain point analysis

2

Solution Testing

Test potential solutions with real users

MVP or Beta testing
user feedback
solution iterations

3

Market Sizing

Evaluate the market opportunity

TAM/SAM analysis
competitor mapping
market dynamics

4

Growth Strategy

Plan for sustainable scaling

create strategic advantage with the right business model
growth modeling
resource planning

Products & Services

We help your business thrive by stacking the odds on your side to bring your new products to market successfully.

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Product Market Fit Coaching

We coach your team to go from zero to the best possible market fit, more easily, surely and faster.

Product Market Fit App

Market Fit makes Customer Discovery fun, robust and much quicker by guiding step by step through their PMF journey..

Product Market Fit Consulting

We help you crack annoying or complex Product Market Fit challenges that hold you back.

New Product Creation Training

Five 2-hour online or in-person workshops on how to reach Product Market Fit.

What our clients say

Don’t just take our word for it – hear from some of our satisfied clients

The business model innovation program helped us identify completely new revenue streams and modernize our entire approach to market. The ROI has been exceptional.

Michael Rodriguez

CEO, Global Innovations Corp

Working with this team has transformed how we approach product validation. The Market Fit app made the whole process much more efficient and enjoyable.

Sarah Chen

Product Director, TechScale

The coaching program was eye-opening. We’ve completely changed how we validate new ideas and our success rate has improved dramatically.

Emma Thompson

Innovation Lead, FutureWorks

Building bridges between ideas and success

Helping entrepreneurs and businesses transform innovative ideas into viable, fundable business models through expert training and proven methodologies to bring your new products to market successfully.

About us

our mission

The “Mission”

To allow a majority of new product creators to work like the best repeat entrepreneurs, who know exactly how to work with users to:

Uncover their significant monetizable needs
Know exactly what solution to build to satisfy them
How to adapt the solution with users’ feedback until it is a perfect fit for the market

The “How”

Confirm demand through simple but rigorous user interviews and tests made 10 times more accessible without eroding their power.
Adjust their product, delivery and business model with user feedback until it is a sustainably profitable product people crave.
Guided each step of the way by our Market Fit app and Coaches.